Next workshop: 10–11 December00d 00h 00m 00s

Learn to build winning ads in two days & finally grow your business (without an agency).

A hands-on, 2-day workshop at Defiant HQ in Sydney + 6 months of daily support. You leave with your first batch of ads, made in the room.

Next step: answer 5 quick questions to see if you’re a fit

Next step: answer 5 quick questions to see if you're a fit

Next step: answer 5 quick questions to see if you're a fit

Question 1 of 5

Roughly how much do you spend on ads each month?

Takes about 60 seconds.

LEARN FROM THE TEAM TRUSTED BY 300+ BRANDS

LEARN FROM THE TEAM TRUSTED BY 300+ BRANDS

DoorDash
Hismile
Swyftx
hipages
Alternaleaf
Petcircle
Camilla
CareerOne
Love To Dream
My Way Up
Proton VPN
I Love Linen

Sound familiar?

Burnt by an agency

A few grand a month for a few hours of a junior’s time. Months wasted & nothing but excuses

Doing it yourself

“I’m not a creative person” Every time you try to make creative you get stuck

Team can’t keep up

Nice brand content. No system. You try to scale but hit a ceiling. Creative doesn't come quick enough

Creative isn’t a talent. It’s a system. And you can own it.

Jamie Kritharas, founder of Defiant Digital

WHY AN AGENCY OWNER BUILT THIS

WHY AN AGENCY OWNER BUILT THIS

Brands your size don’t need an agency. They need the system.

For 8 years, Defiant Digital has run the creative behind brands like DoorDash, Hismile, Proton VPN and 300+ more.


At that size, an agency makes sense. At yours, a retainer eats the budget that should be going into testing.


So I built CreativeMachine™ the same creative system the biggest brands run, sized for where you are now.


World-class creative and performance systems, without ever relying on an agency again. You own it.

Jamie Kritharas · Founder, Defiant Digital

Jamie Kritharas, founder of Defiant Digital

WHY AN AGENCY OWNER BUILT THIS

Brands your size don’t need an agency. They need the system.

For 8 years, Defiant Digital has run the creative behind brands like DoorDash, Hismile, Proton VPN and 300+ more.


At that size, an agency makes sense. At yours, a retainer eats the budget that should be going into testing.


So I built CreativeMachine™ the same creative system the biggest brands run, sized for where you are now.


World-class creative and performance systems, without ever relying on an agency again. You own it.

Jamie Kritharas · Founder, Defiant Digital

HOW THE PROGRAM WORKS

Two day workshop.

Six months of daily support.

IN PERSON

Two days at HQ

Build our system on your own brand, side by side

with our senior team. You leave the room with

ready-to-launch creatives.

Build our system on your own brand, side by side with our senior team. You leave the room with ready-to-launch creatives.

Overview

Schedule

Day 1: Creative Strategy

Research, angles and briefs, all built for your brand. Go into day 2 with a plan.

Day 2: Ad Production + Testing

Make your first batch and set up the Creative Machine to test & launch your ads weekly.

Overview

Schedule

Day 1: Creative Strategy

Research, angles and briefs, all built for your brand. Go into day 2 with a plan.

Day 2: Ad Production + Testing

Make your first batch and set up the Creative Machine to test & launch your ads weekly.

PLUS

Six months of group coaching

Six months of group coaching

One live call every business day. Bring your questions,

review your creative and get help with the next move.

Between calls, ask as many questions as you like in Skool.

A live group coaching call every business day. Bring your questions, review your creative and get help with the next move. Between calls, ask as many questions as you like in Skool.

A live group coaching call. Every business day.

Monday

LIVE

Meta Ads

(Ecom)

Tuesday

UPCOMING

Ad Creative

Review

Wednesday

UPCOMING

Meta Ads

(Lead Gen)

Thursday

UPCOMING

Briefs + AI

Production

Friday

UPCOMING

Google Ads +

Funnels

Skool Community

Ask anything between calls. Replies within 1 business day. Every call is recorded.

Ask anything between calls. Replies within 1 business day. Every call is recorded.

See if you qualify

What you walk away with

You build everything in the room, with our support

Your strategy

✓

Persona sheets, mined from your

real reviews and sales calls

✓

30+ angles and a hook bank

✓

12 production-ready briefs

✓

A volume and testing budget plan

Your first ads

✓

An AI static system that turns out

hundreds of ads a week

✓

Your first batch of performance creatives made in the room

✓

Founder content filmed on your phone

✓

A creator shortlist, with scripts already sent

Your system

✓

Testing framework, creative tracker and Winner Log

✓

Your AI prompt library for research, angles and briefs

✓

SOPs, weekly rhythm and first-hire scorecards

✓

Your custom 90 day launch plan

Frequently asked questions

Who is this for?

Brands already running/preparing to launch paid ads at roughly $3k a month or more, where creative is the bottleneck: ecom, telehealth, clinics, apps and service businesses. Founders, or the person they trust to run it. Not running ads or planning to yet? Not for you. Want it done for you? Also not for you.

How does it work?

Do you do the work for me?

What exactly do we cover in the two days?

Who’s in the room?

How much time will it take?

What support do I get afterwards?

Is the coaching group or 1:1?

What if I miss a support call?

Will my ads look like AI?

How is this different from an agency or an online course?

Will Jamie actually be there?

I’m not comfortable on camera.

What if I can’t make the next dates?

Will it work in my industry?

Do I need to be technical?

Can I bring my team?

Are you going to try and sell me your agency services?

I’m not in Sydney.

What happens after six months?

See if you qualify

Hear what Defiant's clients
have to say

  • Every single month we’ve worked with them we’ve hit a record month. Their skills with developing ad creative are brilliant. Record month after record month, scaling our marketing spend and our business in general.

    Steve Collins

    My Way Up

  • A tight-knit team of senior marketers and data experts that deliver results… choosing defiant digital for our ads management/creative played a critical role in our significant revenue growth.

    Royce Newton

    Hair & Skin Science

  • There’s a lot of noise in the marketing space but Defiant are definitely the real deal! From the initial strategy session, Defiant showed deep knowledge… identified the immediate areas of opportunity in our business and wasted no time getting to execution.

    Farouk Ismail

    Pay Later Travel

  • Jamie brings an incredibly rare combination of strategic thinking, creativity, commercial understanding and genuine care. He doesn’t feel like an outside agency — he feels like part of our team, fully invested in the outcome and always looking for ways to make the business better.

    David Reid

    Manna Vitality

  • Ever since we went on board with Defiant, our business has transformed. Multiple record months. The creatives are just incredible. I could not recommend them highly enough.

    Dean Nappa

    Above The Collar

  • Their superpower is combining creative and performance execution, unmatched by any agency I've worked with

    Martin Matthews

    Love to Dream

Every single month we’ve worked with them we’ve hit a record month. Their skills with developing ad creative are brilliant. Record month after record month, scaling our marketing spend and our business in general.

Steve Collins

My Way Up

A tight-knit team of senior marketers and data experts that deliver results… choosing defiant digital for our ads management/creative played a critical role in our significant revenue growth.

Royce Newton

Hair & Skin Science

There’s a lot of noise in the marketing space but Defiant are definitely the real deal! From the initial strategy session, Defiant showed deep knowledge… identified the immediate areas of opportunity in our business and wasted no time getting to execution.

Farouk Ismail

Pay Later Travel

Jamie brings an incredibly rare combination of strategic thinking, creativity, commercial understanding and genuine care. He doesn’t feel like an outside agency — he feels like part of our team, fully invested in the outcome and always looking for ways to make the business better.

David Reid

Manna Vitality

Ever since we went on board with Defiant, our business has transformed. Multiple record months. The creatives are just incredible. I could not recommend them highly enough.

Dean Nappa

Above The Collar

Their superpower is combining creative and performance execution, unmatched by any agency I've worked with

Martin Matthews

Love to Dream

What this system has done inside Defiant’s client accounts.

DoorDash brand campaign imagery
DoorDash

Marketplace

+32% new customers

−29% CPA on motion ads

Always-on campaigns kept fatiguing. A creative sprint model and a shared testing framework kept fresh, local ads flowing every week.

Swyftx brand campaign imagery
Swyftx

SaaS · Crypto

+22% leads

−11% cost per lead

Their previous agency gave no strategic direction. We built a different creative format for every funnel stage, from memes to app walkthroughs.

Perk By Kate brand campaign imagery
Perk by Kate

Ecom · Lingerie

+427% Meta revenue

+113% store revenue YoY

Kate ran her own ads, and every push to scale made them dip. A structured creative testing system found scalable winners by month two.

Saturee brand campaign imagery
Saturee

Ecom · Health

+71% new customers YoY

+775% email revenue

A big agency’s creative failed them. We started from customer reviews, built new angles, then refreshed the winners every week.

PayLater Travel brand campaign imagery
PayLater Travel

Ecom · Travel

+629% purchases

+800% revenue in 18 months

The founder ran his own ads, mostly retargeting, with only images and carousels. Structured video testing found scalable winners by month two.

My Way Up brand campaign imagery
My Way Up

Ecom · Supplements

+52% revenue YoY

+43% conversion rate

Their last agency only bought media and blamed the creative. Real-customer UGC and a twice-weekly creative refresh turned it around.

See if you qualify

YOU MADE IT THIS FAR

YOU MADE IT THIS FAR

Ready to install your creative machine?
Book a call today

Two days installing it, side by side with Jamie and Defiant’s senior strategists. Then six months of support to make sure it sticks.

What to expect on the call:

Find what’s holding your ads and creative back.

See if CreativeMachine is right for your business.

Get an honest answer and a clear next step.

See if you're a fit

Privacy Policy

Terms

© 2026 CreativeMachine. All rights reserved.

Disclaimer: CreativeMachine provides creative-strategy workshops and ongoing support. Advertising performance depends on your business, budget, market and implementation. Results are not guaranteed. Case studies and testimonials reflect individual experiences and are not a promise of future performance.