Founding cohort now LIVE · 10–11 Dec · Sydney

Build your in-house creative machine with us in two days.
No agency required.

A 2 day ad creative workshop in Sydney with Defiant’s senior strategists. Build our proven creative machine in-house and walk out with finished ads + six months of daily support.

Answer a few questions to see if our program is a fit for you

Answer a few questions to see if our program is a fit for you

Answer a few questions to see if our program is a fit for you

DEFIANT’S TEAM HAS WORKED WITH 300+ BRANDS

DEFIANT’S TEAM HAS WORKED WITH 300+ BRANDS

DoorDash
HiSmile
Swyftx
hipages
Alternaleaf
Petcircle
Camilla
CareerOne
Love To Dream
My Way Up
Proton VPN
I Love Linen

You paid for ads. But you never owned the system.

A retainer, but no clear creative direction. Ads that worked for three weeks, then fatigued. “New creative” that was the same idea in a different colour. And when you left, no research, no briefs and no record of why anything worked.

The problem was never just your ads. It’s that the system that makes them lives inside someone else’s business. Creative Machine helps you build it inside yours.

Jamie Kritharas, founder of Defiant Digital

WHY AN AGENCY OWNER BUILT THIS

WHY AN AGENCY OWNER BUILT THIS

I run an agency. I built this so you’d never need one.

I run Defiant Digital, the creative team behind ads for DoorDash, Proton VPN, HiSmile and 300+ more brands.


Over the last 8 years, we've developed a winning creative machine. Customer research, sharp briefs, a testing rhythm and a team who run millions of dollars of adspend through it every month.


I’ve turned away founders with a good product, real ad spend and creative that had stopped working. Creative Machine is my answer to them: two days with me and my senior strategists, building the system we run for our clients inside your business. You leave owning it.

Jamie Kritharas · Founder, Defiant Digital

Jamie Kritharas, founder of Defiant Digital

WHY AN AGENCY OWNER BUILT THIS

I run an agency. I built this so you’d never need one.

I run Defiant Digital, the creative team behind ads for DoorDash, Proton VPN, HiSmile and 300+ more brands.


Over the last 8 years, we've developed a winning creative machine. Customer research, sharp briefs, a testing rhythm and a team who run millions of dollars of adspend through it every month.


I’ve turned away founders with a good product, real ad spend and creative that had stopped working. Creative Machine is my answer to them: two days with me and my senior strategists, building the system we run for our clients inside your business. You leave owning it.

Jamie Kritharas · Founder, Defiant Digital

HOW THE PROGRAM WORKS

Two day workshop.

Six months of daily support.

IN PERSON

Two days at HQ

Side by side with our senior strategists.
Build your research, briefs and creative —
and the system to keep them moving.

Side by side with our senior strategists.Build your research, briefs and creative — and the system to keep them moving.

Overview

Schedule

01

Research system setup

Day 1

02

30+ creative angles

Day 1

03

12 briefs & creative

Day 1

04

Team & SOP setup

Day 2

05

Testing framework & log

Day 2

Overview

Schedule

01

Research system setup

Day 1

02

30+ creative angles

Day 1

03

12 briefs & creative

Day 1

04

Team & SOP setup

Day 2

05

Testing framework & log

Day 2

PLUS

Six months of support

Six months of support

One live call every business day. Bring your questions,

review your creative and get help with the next move.

Between calls, ask as many questions as you like in Skool.

One live call every business day. Bring your questions, review your creative and get help with the next move. Between calls, ask as many questions as you like in Skool.

A live call. Every business day.

Monday

LIVE

Daily support

Tuesday

UPCOMING

Daily support

Wednesday

UPCOMING

Daily support

Thursday

UPCOMING

Daily support

Friday

UPCOMING

Daily support

Community

Ask as many questions as you like.

Ask as many questions as you like.

A question between calls? Ask it here.

A question between calls? Ask it here.

Pay in full upfront and your workshop also includes the Day 2 shoot. A payment plan is available, but does not include the shoot. We’ll explain both options on your call.

Leave with a creative system. Not just course notes.


✓

Customer research system

✓

Customer personas

✓

30+ creative angles

✓

12 creative briefs

✓

Testing framework

✓

Results & winners log

✓

Team SOPs

✓

Weekly creative rhythm

✓

Hiring guidance

✓

6 months’ daily support

✓

Skool community

✓

Day 2 shoot*

Frequently asked questions

Who is this for?

Any business already running paid ads, spending roughly $3k a month or more, where creative is the bottleneck. That includes ecommerce, telehealth, clinics, apps and service brands. It suits founders, or the marketing manager or creative team they send. It’s not for businesses that aren’t running ads yet, or anyone who wants it done for them.

How does it work?

What exactly do we cover in the two days?

Will it work in my industry?

I've already done an ads course. Is this for me?

Do I need to be technical?

Who's in the room?

What support do I get afterwards?

Can I bring my team?

Can I send my marketing manager or creative team instead of coming myself?

How much do I need to spend on ads?

How much time will it take?

Can't you just do it for me?

Are you going to try and sell me your agency?

I'm not in Sydney.

What happens after six months?

Hear from Defiant clients who installed our engine

Their creative work is next to none, and I feel safe giving them my business.

Their creative work is next to none.

We finally brought research, ad ideas
and testing together inside our own team. Within 4 weeks, our CPL dropped 25%, without relying on an agency.

Dean Nappa

Defiant Digital client · Google review

Defiant Digital client · Google review

  • A tight-knit team of senior marketers and data experts that deliver results… choosing defiant digital for our ads management/creative played a critical role in our significant revenue growth.

    Royce Newton

    Defiant Digital client · Google review

  • There’s a lot of noise in the marketing space but Defiant are definitely the real deal! From the initial strategy session, Defiant showed deep knowledge… identified the immediate areas of opportunity in our business and wasted no time getting to execution.

    Farouk Ismail

    Defiant Digital client · Google review

  • Jamie and his team at Defiant Digital are hands down the best marketing agency in Australia if you are looking for amazing creatives and even more importantly - actual leads.

    Michael Feltoe

    Defiant Digital client · Google review

READY TO INSTALL YOUR CREATIVE MACHINE?

READY TO INSTALL YOUR

CREATIVE MACHINE?

Stop relying on agencies.
Book a call today

Stop relying
on agencies.
Book a call today

Two days installing it, side by side with Jamie and Defiant’s senior strategists. Then six months of support to make sure it sticks.

What to expect on the call:

Find what’s holding your ads and creative back.

See if Creative Machine is right for your business.

Get an honest answer and a clear next step.

© 2026 Creative Machine. All rights reserved.

Disclaimer: Creative Machine provides creative-strategy workshops and ongoing support. Advertising performance depends on your business, budget, market and implementation. Results are not guaranteed. Case studies and testimonials reflect individual experiences and are not a promise of future performance.